Marketing property is pretty much the same as marketing anything else in Malaysia – lightbulbs, credit cards, second hand cars. The all hype up their products, focus on one or two of their ‘best’ qualities, seldom show the research or calculations to back their product, and more importantly, overuse cliched marketing buzzwords and catchphrases that everyone else is also using.
Property is really hot in Malaysia these days. Everywhere in the Klang Valley you see condos sprouting up like toadstools after a monsoon rain. And together with it, the beautiful computer-generated graphics of the building, with the lush greenery in the background (whereas in reality its filled with other people’s houses)…
Some Overused Marketing Clichés In Malaysian Condos
- Infinity pool.
- “Only five minutes from the city”.
- Water feature.
- The words ‘sanctuary‘, ‘haven‘, ‘tranquility‘ and ‘breathtaking‘.
- “Five star facilities”.
- Sky lounge.
- Any use of the word ‘green‘. Especially for a project right in the middle of the city.
- “Last chance to own…”
- Landscaped park.
- “Another prestigious project by…”
[tags]malaysia, real estate, property, KL, condo, condominium[/tags]
9 Comments
Pingback:
m.o.t.t.
Yar..I hate the “only 5 min frm the city” shit. I think they think we all know how to operate helicopters.
simon
there is NO WAY these people are going to convince you and me that Kajang / Sg. Long / Bukit Beruntung / Nilai is “5 min from the city”….!
ponytales
Yea lor…infinity pool is outdated…keke
lilian
You forget FENGSHUI. Tiu lor, nowadays all new projects here come with free fengshui master free seminar with free buffet thrown with free entrance and free souvenirs thrown in.
Ken
Only at (inserts absurd 5 figure price tag)!! For S’wak its like that lar…
Ken
Only at (inserts absurd 6 figure price tag)!! For S’wak its like that lar…
IX
Buy 1 free 1… wait, wrong channel
simon
if only got buy 1 free 1!!!