Some Overused Marketing Clichés In Malaysian Condos

Published by simon on September 22, 2006

Marketing property is pretty much the same as marketing anything else in Malaysia - lightbulbs, credit cards, second hand cars. The all hype up their products, focus on one or two of their ‘best’ qualities, seldom show the research or calculations to back their product, and more importantly, overuse cliched marketing buzzwords and catchphrases that everyone else is also using.

Property is really hot in Malaysia these days. Everywhere in the Klang Valley you see condos sprouting up like toadstools after a monsoon rain. And together with it, the beautiful computer-generated graphics of the building, with the lush greenery in the background (whereas in reality its filled with other people’s houses)…

Some Overused Marketing Clichés In Malaysian Condos

• Infinity pool.
• “Only five minutes from the city”.
• Water feature.
• The words ‘sanctuary‘, ‘haven‘, ‘tranquility‘ and ‘breathtaking‘.
• “Five star facilities”.
• Sky lounge.
• Any use of the word ‘green‘. Especially for a project right in the middle of the city.
• “Last chance to own…”
• Landscaped park.
• “Another prestigious project by…”

Technorati Tags: malaysia, real estate, property, KL, condo, condominium

• No Related Post